Privacy

Updated: July 19, 2024
       
CIRCL BRAIN HEALTH METRICS, INC
PRIVACY STATEMENT

 

Circl Brain Health Metrics, Inc, “Circl”, “we” or “us” is committed to protecting your privacy and safeguarding your personal information. The purpose of this privacy statement is to inform you about our privacy practices, including how we collect, use and disclose your personal information.

This privacy statement relates to all of our activities, unless we have provided you with a separate privacy statement for a particular product, service or activity.

Please review this privacy statement carefully. By submitting your personal information to us, by registering for or using any of the services we offer, by using our website, or by voluntarily interacting with us, you consent to our collecting, using and disclosing your personal information as set out in this privacy statement, as revised from time to time.

Meaning of Personal Information

"Personal information" means information about an identifiable individual. This information may include, but is not limited to, your name, mailing address, e-mail address and telephone number. In the context of our neurotechnology products and services, personal information may also include neurological data, brain activity patterns, and other biomarkers collected through our devices.

Personal information does not include any business contact information that is solely used to communicate with you in relation to your employment, business or profession, such as your name, position name or title, work address, work telephone number, work fax number or work email address.

Personal information also does not include information that has been anonymized or aggregated in such a way that there is no serious possibility it can be used to identify an individual, whether on its own or in combination with other information.

Your Consent to Collection, Use and Disclosure

We collect, use and disclose your personal information with your consent or as permitted or required by law. How we obtain your consent (i.e. the form we use) will depend on the circumstances, as well as the sensitivity of the information collected. Subject to applicable laws, your consent may be expressed or implied, depending on the circumstances and the sensitivity of the personal information in question. If you choose to provide personal information to us, we assume that you consent to the collection, use and disclosure of your personal information as outlined in this privacy statement.

Typically, we will seek your consent at the time your personal information is collected. Where we want to use your personal information for a purpose not previously identified to you at the time of collection, we will seek your consent prior to our use of such information for this new purpose.

You may withdraw your consent to our collection, use or disclosure of your personal information at any time by contacting us using the contact information in the “Contact Us” form on our website, circlbrain.com. However, before we implement the withdrawal of consent, we may require proof of your identity. In some cases, withdrawal of your consent may mean that we will no longer be able to provide certain products or services.

If you provide personal information about another individual to us, it is your responsibility to obtain the consent of that individual to enable us to collect, use and disclose his or her information as described in this privacy statement.

Personal Information We Collect

The personal information we collect is generally in one or more of the following categories.

  • Products and Services. For individuals who use our products and services, we may collect information from you or from your use of our products or services.

    • Information you submit to us: we collect information that you submit through your use of our products or services, including information you provide in connection with the creation and management of your account for our products or services, such as your name, e-mail address, other contact information and password.

    • Information we automatically collect: we collect log data and usage information relating to your use of our products and services.

    • Neurotechnology Data: When you use our neurotechnology products and services, we may collect data related to your brain activity, neural patterns, and other neurological information. This data is collected to provide and improve our services, conduct research, and develop new products.

  • Website. For individuals who visit our website located at circlbrain.com or any of our related websites (collectively, “our website”), we may collect information from you or from your activities on the site.

    • Like most websites and other Internet services, we may collect certain technical and device information about your use of our website. Such information may include your Internet protocol address, information about your device, browser and operating system, and the date and time of your visit.

    • We may also use “cookies” or enlist third party services which use cookies to track your preferences and activities on our website. Cookies are small data files transferred to your computer’s hard-drive by a website. They keep a record of your preferences, making your subsequent visits to the site more efficient. Cookies may store a variety of information, including the number of times that you access a site, your registration information and the number of times that you view a particular page or other item on the site. The use of cookies is a common practice adopted by most major sites to better serve their users. Most browsers are designed to accept cookies, but they can be modified to block cookies. See your browser’s help files for more information. You should note, however, that without cookies some of our website’s functions may not be available.

  • Other Interactions. For individuals who otherwise interact with us, whether in person, by phone or email, through social media or otherwise, including individuals who might be interested in acquiring our products or services, who sign-up to receive newsletters or other communications, or who respond to surveys and questionnaires, we may collect information that you provide to us during these interactions. This information may include your name, email address and other contact information.

We do not collect payment card information. If you make an online payment using a payment card, such as a credit card or debit card, you are connected directly to our online payment processing service provider and your payment card information is collected and processed by that service provider.

Personal Information of Individual End Users

In the course of providing our products and services to you, we may collect personal information about individual end users (i.e. your employees, contractors and customers or your client’s employees, contractors and customers) if you choose to provide non-anonymized data to us. However, we do not require personal information about individual end users in order to provide our products and services to you.

Where possible, we anonymize and aggregate neurotechnology data for research and product improvement purposes. This process removes personal identifiers, making it extremely difficult to associate the data with any individual user. Please refer to your licensing agreement with us to obtain all necessary third party consents or other legal authorization for the collection, use, transfer and disclosure of personal information.

How We Use Your Personal Information

We may use your personal information and other information for purposes such as:

  • to provide you with our products and services and to support your use of our products and services;
  • to contact you relating to our products and services;
  • to monitor and improve our products and services, and to develop new products and services
  • to analyze and interpret neurological data to provide insights and recommendations;
  • to improve the accuracy and effectiveness of our neurotechnology products;
  • to conduct scientific research and development in the field of neurotechnology;
  • to analyze the needs and activities of our customers to help us better serve them;
  • to conduct research and analysis related to our business, products and services;
  • to respond to inquiries and other requests;
  • to collect opinions and comments in regard to our products and services;
  • to provide you with information that we think may interest you, including in regards to our products and services; and to investigate legal claims.

We may use your personal information and other information for purposes for which we have obtained your consent, and for such other purposes as may be permitted or required by applicable law.

We do not use the information we collect to provide advertising of third party products and services or targeted advertising of Company products and services across third party websites or service offerings.

How We Share Your Personal Information

We may rely on third party services providers to perform a variety of services on our behalf, such as e-commerce providers, payment card processors, telephone and technical support providers, hosting, data storage and processing service providers, and marketing research and analytics providers.

If we provide your information to service providers, then we require that the service providers maintain the confidentiality of your personal information and keep your personal information secure. We also require that they only use your personal information for the limited purposes for which it is provided. When our service providers no longer need your personal information for those limited purposes, we require that they dispose of the personal information. In some circumstances, we may permit our service providers to retain aggregated, anonymized or statistical information that does not identify you. We do not authorize the service providers to disclose your personal information to unauthorized parties or to use your personal information for their direct marketing purposes. If you would like more information about our service providers, please contact us using the contact information in the “Contact Us” form on our website.

Additionally, we may use and disclose your information when we believe such use or disclosure is permitted, necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legal process; (c) to respond to requests from public and government authorities, including public and government authorities outside your country of residence; (d) to enforce the terms of the agreements for our products and services; (e) to protect our operations or those of any of our affiliates or subsidiaries; (f) to protect our rights, privacy, safety or property, and/or those of our affiliates, you or others; and (g) to allow us to pursue available remedies or limit the damages that we may sustain. In addition, we may transfer your personal information and other information to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, brands, affiliates, subsidiaries or other assets.

If we otherwise intend to disclose your personal information to a third party, we will identify that third party and the purpose for the disclosure, and obtain your consent.

Opting Out of Communications

If you no longer want to receive marketing-related emails from us, you may opt-out of receiving marketing-related emails by clicking the “unsubscribe” link at the bottom of any email you receive from us, or, if you created an online account when you registered to receive our emails, you may log-in to your account and make changes to your communication preferences. You may also opt-out by contacting us directly using the “Contact Us” form on our website.

We will endeavour to respond to your opt-out request promptly, but we ask that you please allow us a reasonable time to process your request. Please note that if you opt-out from receiving marketing-related emails, we may still need to send you communications about your use of our products or services, or other matters.

Retention of Personal Information

We will use, disclose or retain your personal information only for as long as necessary to fulfill the purposes for which that personal information was collected and as permitted or required by law.

Information Security

We have implemented physical, organizational, contractual and technological security measures with a view to protecting your personal information and other information from loss or theft, unauthorized access, disclosure, copying, use or modification. We have taken steps to ensure that the only personnel who are granted access to your personal information are those with a business ‘need-to-know’ or whose duties reasonably require such information. We implement additional security measures for neurotechnology data, including encryption at rest and in transit, strict access controls, and regular security audits of our systems that handle this sensitive information.

Despite the measure outlined above, no method of information transmission or information storage is 100% secure or error-free, so we unfortunately cannot guarantee absolute security. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any information that you provided to us has been compromised), please contact us immediately using the “Contact Us” form on our website.

Ethical Use of Neurotechnology

We are committed to the responsible and ethical use of neurotechnology. We adhere to industry best practices and ethical guidelines for neurotechnology research and applications. We do not use collected neural data for mind reading, thought control, or any purposes beyond those explicitly stated and consented to by our users.

Accessing and Updating Your Personal Information

We will take steps to ensure that your personal information is kept as accurate, complete and up-to-date as reasonably necessary. We will not routinely update your personal information, unless such a process is necessary. We expect you, from time to time, to supply us with updates to your personal information, when required.

You may make a written request to review any personal information about you that we have collected, used or disclosed, and we will provide you with any such personal information to the extent required by law. You may also challenge the accuracy or completeness of your personal information in our records. If you successfully demonstrate that your personal information in our records is inaccurate or incomplete, we will amend the personal information as required.

We may require that you provide sufficient identification to fulfill your request to access or correct your personal information. Any such identifying information will be used only for this purpose.

International Transfer and Storage of Information

Your personal information may be stored and processed in any country where we have facilities or in which we engage third party service providers, including in the United States and Canada. Due to the sensitive nature of neurotechnology data, we take additional precautions when transferring or storing this information internationally. This includes using enhanced encryption methods and, where possible, storing data in the user's country of residence.

Your personal information may be transferred to countries outside your country of residence, which may have different data protection rules than in your country. While such information is outside of your country, it is subject to the laws of the country in which it is located, and may be subject to disclosure to the governments, courts or law enforcement or regulatory agencies of such other country, pursuant to the laws of such country.

Neurotechnology Research Participation

We may invite users to participate in neurotechnology research studies. Participation is always voluntary and subject to a separate consent process. Users can withdraw from research studies at any time without affecting their access to our regular products and services.

Third Party Websites and Services

This privacy statement applies only to our products and services. This privacy statement does not extend to any websites or products or services provided by third parties. We do not assume responsibility for the privacy practices of such third parties, and we encourage you to review all third party privacy policies prior to using third party websites or products or services.

Children’s Information

Our neurotechnology products and services are not intended for individuals under the age of 13, unless specifically authorized by a parent or guardian and deemed appropriate by a medical professional. Individuals under the age of 13 should not use our products and services and should not provide us with their personal information.

Privacy Statement Updates

This privacy statement is current as of the “updated” date which appears at the top of this page. We may modify this privacy statement from time to time. When changes are made to this privacy statement they will become immediately effective when published in a revised privacy statement posted on our website unless otherwise noted. We may also communicate the changes through our services or by other means. By submitting your personal information to us, by registering for or using any of the services we offer, by using our website, or by voluntarily interacting with us after we publish or communicate a notice about the changes to this privacy statement, you consent to our collecting, using and disclosing your personal information as set out in the revised privacy statement.

Contact Us

For questions or concerns specifically related to our neurotechnology products and services, please contact our Neurotechnology Ethics Officer at privacy@circlbrain.com.

All comments, questions, concerns or complaints regarding your personal information or our privacy practices should be sent to our Privacy Officer at privacy@circlbrain.com.

    Acute Concern, Universal Need.

    Concussion, burnout and PTSD rates are surging among first responders, healthcare workers, and military personnel.

    Circl is on a mission to protect the brain health of professionals who have a known elevated risk of neurological injury due to work demands.

     

    You can’t manage what you don’t measure.

    Circl is a pioneer of mobile neurotechnology that makes it easy for you to know the relative strength of your brain performance ahead of a workday.

    Wearables.

    Wearables are popular as personal devices and increasingly commonplace in the workplace. Unlike other devices which are worn throughout the day, brainwave measurement with the Circl headset takes a few minutes.

    Improve Personal and Organizational Resilience.

    The Circl headset and app are protective of personal health. It provides valuable insight into actual brain performance, signaling when trends turn negative and need attention. Prevention reduces presenteeism and absenteeism rates to improve organizational resilience and effectiveness.

    Brain measurement science.

    Our brains constantly evaluate visual stimuli as we perceive the world around us. As the brain perceives visual information, it produces what clinicians and scientists call a visually evoked potential (VEP). This robust and repeatable change in brain activity is the proven scientific standard for the measurement of cognitive health and performance.

    Circl uses VEPs to calculate brain health.

    Download Data Sheet

    VEP simulation.

    The embedded animation is a simulation of a VEP test. This example is provided for illustration purposes only. Actual testing is structured as a series of 1-minute mini-sessions.

    Test scores are analyzed and delivered instantly, they include:

    • Brain Score measures “cognitive energy” and the ability to process information.
    • Brain Rank compares a personal score to everyone else in a cohort.
    • Power calculates how many brain cells are firing in synchrony to process visual stimuli.
    • Reaction measures brain speed— how fast it recognizes and processes what the eye sees.
    • Brainwave Response charts brainwaves in response to visual information.

    Brain function and training: An under-appreciated connection.

    First responder, healthcare and military organizations are committed to the highest standard of professional conduct. Training is central to their respective missions. Good decision making and quick reaction times in dynamic situations are key attributes of frontline personnel. These desirable traits directly relate to brain function.

    Training and brain function are determinants of incident outcomes and as such they are mission critical.

    A case in point.

    • Annual spend on police training in Canada: $1B CDN
    • Reported officer burnout rate, department average: 35%
    • Annual training spend negated by poor brain health: $350M
    Protect your training investment with routine brain health measurements of front line personnel.
    Annual training spend and burnout rates may change by location or industry, but the problem is persistent across the world.

    The background stress of suffering a concussion, burnout, or PTSD at work is more than a personal health challenge; these conditions also affect team performance and organizational effectiveness.

    When leadership builds a culture of health and performance everyone wins.

    A different kind of plan.

    Circl has a different kind of plan for any organization that wishes to implement a “better brain” initiative. Contact us to learn more about our service options for your team or organization.